Senior Advertising Strategist Apply Location: London, UK Time Type: Full time Posted on: Posted 17 Days Ago Job Requisition ID: R-101154 Job Description: Pattern is a leading ecommerce accelerator headquartered in the Silicon Slopes tech hub in Utah, with offices in Asia, Australia, Europe, Middle East, and North America. Named one of the fastest growing companies in the US by Inc. 5000, Pattern has made its mark in the industry as one of Utah's newest unicorns valued at $2 Billion. Some of the biggest consumer brands like Pandora, North Face and IceBreaker trust Pattern with their business. Pattern recruits talent from top tech companies including Amazon, Apple, Google, eBay, Oracle, and Adobe and hires the best of the best. Pattern is expanding, and we are looking for a Senior Advertising Strategist to join our European Team in London to support the scaling of the business by driving the performance of the brands we represent on Amazon and other Marketplaces. What is the day in the life of a Senior Advertising Strategist? Hands-on execution and optimisation of SEM accounts Test, scale and optimise campaigns in Amazon Ads and other retail media and other channels including but not limited to Google Ads, Meta, Instagram and Tiktok Ads and Affiliates. Analyse and optimise existing campaigns including campaign structure, keyword research, negative keywords, bid adjustments, creating new campaigns, writing compelling ad copy, audience targeting and any other optimisation required to drive revenue and sales. Ongoing management of monthly budgets across client accounts Communicating with clients via email, calls and face to face meetings to provide insights Identify insights and opportunities that feed into development of strategies which meet client expectations and growth targets Daily reporting and monitoring of campaigns to ensure revenue and sales objectives are met Deliver weekly, monthly, yearly reporting in line with Pattern's reporting framework Competitor analysis Work closely with the SEO and Analytics teams to drive integrated strategy and insights Provide specialist SEM advice to Pattern team and feeding into consulting projects as required What will I need to thrive in this role: Minimum of 4+ years' experience in a hands-on Search Engine Marketing role, preferably within an agency 2:1/1st degree or above Excellent verbal and written communication skills Experience executing campaigns across SEM (including AdWords, Amazon sponsored Ads) Experience executing remarketing, prospecting and paid social campaigns is a bonus Excellent attention to detail Analytical with an eye for insights Proficient in Excel, PowerPoint, Google Analytics and data interpretation Experience working with retail/ecommerce clients (desirable) We are looking for individuals who are: Game Changers - Someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes. Data Fanatics - Someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data. Partner Obsessed - Someone who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner's expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern. Team of Doers - Someone who is a part of team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners. What is the hiring process? An initial phone interview with Pattern's talent acquisition team. An interview with a hiring manager. A 2nd stage interview with a case study in the form of presentation. A 3rd stage interview with a VP. A final interview with the European General Manager. How can I stand out as an applicant? Be clear, concise, and specific when explaining a point (STAR model and answer first are the suggested frameworks) Be prepared to talk about professional accomplishments with specific data to quantify examples Be ready to talk about how you can add value and be the best addition to the team Focus on mentioning how you would make a difference at Pattern Be prepared to talk about any side projects related to data and analytics Why should I work at Pattern? Pattern offers big opportunities to make a difference in the ecommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include: 28 days Holiday (increasing to 32 after each years of service) Competitive salary RSU's (Restricted Stock Units) Hybrid working (2-3 days a week in the office) Private Medical Insurance + gym discounts Free breakfast and snacks in the office Enhanced Pension Scheme Enhanced Maternity and Paternity leave and pay Regular company socials Nursery Scheme Reach is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Apr 25, 2025
Full time
Senior Advertising Strategist Apply Location: London, UK Time Type: Full time Posted on: Posted 17 Days Ago Job Requisition ID: R-101154 Job Description: Pattern is a leading ecommerce accelerator headquartered in the Silicon Slopes tech hub in Utah, with offices in Asia, Australia, Europe, Middle East, and North America. Named one of the fastest growing companies in the US by Inc. 5000, Pattern has made its mark in the industry as one of Utah's newest unicorns valued at $2 Billion. Some of the biggest consumer brands like Pandora, North Face and IceBreaker trust Pattern with their business. Pattern recruits talent from top tech companies including Amazon, Apple, Google, eBay, Oracle, and Adobe and hires the best of the best. Pattern is expanding, and we are looking for a Senior Advertising Strategist to join our European Team in London to support the scaling of the business by driving the performance of the brands we represent on Amazon and other Marketplaces. What is the day in the life of a Senior Advertising Strategist? Hands-on execution and optimisation of SEM accounts Test, scale and optimise campaigns in Amazon Ads and other retail media and other channels including but not limited to Google Ads, Meta, Instagram and Tiktok Ads and Affiliates. Analyse and optimise existing campaigns including campaign structure, keyword research, negative keywords, bid adjustments, creating new campaigns, writing compelling ad copy, audience targeting and any other optimisation required to drive revenue and sales. Ongoing management of monthly budgets across client accounts Communicating with clients via email, calls and face to face meetings to provide insights Identify insights and opportunities that feed into development of strategies which meet client expectations and growth targets Daily reporting and monitoring of campaigns to ensure revenue and sales objectives are met Deliver weekly, monthly, yearly reporting in line with Pattern's reporting framework Competitor analysis Work closely with the SEO and Analytics teams to drive integrated strategy and insights Provide specialist SEM advice to Pattern team and feeding into consulting projects as required What will I need to thrive in this role: Minimum of 4+ years' experience in a hands-on Search Engine Marketing role, preferably within an agency 2:1/1st degree or above Excellent verbal and written communication skills Experience executing campaigns across SEM (including AdWords, Amazon sponsored Ads) Experience executing remarketing, prospecting and paid social campaigns is a bonus Excellent attention to detail Analytical with an eye for insights Proficient in Excel, PowerPoint, Google Analytics and data interpretation Experience working with retail/ecommerce clients (desirable) We are looking for individuals who are: Game Changers - Someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes. Data Fanatics - Someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data. Partner Obsessed - Someone who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner's expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern. Team of Doers - Someone who is a part of team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners. What is the hiring process? An initial phone interview with Pattern's talent acquisition team. An interview with a hiring manager. A 2nd stage interview with a case study in the form of presentation. A 3rd stage interview with a VP. A final interview with the European General Manager. How can I stand out as an applicant? Be clear, concise, and specific when explaining a point (STAR model and answer first are the suggested frameworks) Be prepared to talk about professional accomplishments with specific data to quantify examples Be ready to talk about how you can add value and be the best addition to the team Focus on mentioning how you would make a difference at Pattern Be prepared to talk about any side projects related to data and analytics Why should I work at Pattern? Pattern offers big opportunities to make a difference in the ecommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include: 28 days Holiday (increasing to 32 after each years of service) Competitive salary RSU's (Restricted Stock Units) Hybrid working (2-3 days a week in the office) Private Medical Insurance + gym discounts Free breakfast and snacks in the office Enhanced Pension Scheme Enhanced Maternity and Paternity leave and pay Regular company socials Nursery Scheme Reach is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Company Description OVERVIEW Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world's largest communications groups. With 103,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production. In 2014, Publicis acquired Sapient, which hailed the start of a profound transformation. The 2019 acquisition of Epsilon bolstered this transformation by driving our data-led offering to new heights. Our country-led model, known as the "Power of One", gathers all the Groupe's capabilities under one roof, putting clients at the core of the organisation. It is with the "Power of One" mantra at its heart that our global teams operate. DEPARTMENT OVERVIEW PUBLICIS MEDIAPublicis Media harnesses the power of modern media through global agency brands Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX and integrated platform-based technologies including CJ, CitrusAd, Epsilon and Profitero. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide. Overview Performics is a central Publicis Media capability that strategizes and provides digital activation services for global advertisers in over 57+ markets around the world with the aim of delivering the optimal outcome. Our Performance Centre of Excellence drives performance solutions across several channels including social, search, programmatic, commerce and affiliates. We have 30 different nationalities in our teams and work closely with teams from Google, Meta, TradeDesk and Amazon to deliver innovative solutions that help deliver business results to our clients. The Role: We are seeking a dynamic and strategic Digital Media Strategy & Operations Director to drive the onboarding and scaling of our digital products while managing cross-functional initiatives. This role requires a high-energy leader who can track and manage multiple departmental programs, influence stakeholders, and proactively identify challenges to drive impactful solutions. This individual will play a pivotal role in scaling high-performing products, and standardizing workflows across departments to improve efficiency. With a strong grasp of performance marketing, digital media, and project management this director will ensure that our initiatives are aligned with business goals while maintaining agility in a fast-paced environment. Responsibilities Lead global media operations , ensuring smooth onboarding and scaling of digital products. Optimise workflows across teams, standardizing processes to improve efficiency. Collaborate with stakeholders across product, sales, finance, and tech to align initiatives with business goals. Drive performance media solutions across social, search, programmatic, commerce, and affiliates . Own reporting & insights , ensuring data accuracy and impact measurement. Qualifications 5+ years' experience in media operations, digital marketing, or program management. A strong performance media mindset -data-driven, results-focused, and solutions-oriented. Experience working with global teams and large-scale clients . Exceptional stakeholder management skills -you bring teams together and drive execution. A passion for problem-solving and making things better, faster, and more effective. Additional Information Publicis Groupe has fantastic benefits on offer to all of our employees. In the UK, in addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plan, we also offer; WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year. REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care. BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching. FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave. FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment. GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre. Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).
Apr 25, 2025
Full time
Company Description OVERVIEW Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world's largest communications groups. With 103,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production. In 2014, Publicis acquired Sapient, which hailed the start of a profound transformation. The 2019 acquisition of Epsilon bolstered this transformation by driving our data-led offering to new heights. Our country-led model, known as the "Power of One", gathers all the Groupe's capabilities under one roof, putting clients at the core of the organisation. It is with the "Power of One" mantra at its heart that our global teams operate. DEPARTMENT OVERVIEW PUBLICIS MEDIAPublicis Media harnesses the power of modern media through global agency brands Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX and integrated platform-based technologies including CJ, CitrusAd, Epsilon and Profitero. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide. Overview Performics is a central Publicis Media capability that strategizes and provides digital activation services for global advertisers in over 57+ markets around the world with the aim of delivering the optimal outcome. Our Performance Centre of Excellence drives performance solutions across several channels including social, search, programmatic, commerce and affiliates. We have 30 different nationalities in our teams and work closely with teams from Google, Meta, TradeDesk and Amazon to deliver innovative solutions that help deliver business results to our clients. The Role: We are seeking a dynamic and strategic Digital Media Strategy & Operations Director to drive the onboarding and scaling of our digital products while managing cross-functional initiatives. This role requires a high-energy leader who can track and manage multiple departmental programs, influence stakeholders, and proactively identify challenges to drive impactful solutions. This individual will play a pivotal role in scaling high-performing products, and standardizing workflows across departments to improve efficiency. With a strong grasp of performance marketing, digital media, and project management this director will ensure that our initiatives are aligned with business goals while maintaining agility in a fast-paced environment. Responsibilities Lead global media operations , ensuring smooth onboarding and scaling of digital products. Optimise workflows across teams, standardizing processes to improve efficiency. Collaborate with stakeholders across product, sales, finance, and tech to align initiatives with business goals. Drive performance media solutions across social, search, programmatic, commerce, and affiliates . Own reporting & insights , ensuring data accuracy and impact measurement. Qualifications 5+ years' experience in media operations, digital marketing, or program management. A strong performance media mindset -data-driven, results-focused, and solutions-oriented. Experience working with global teams and large-scale clients . Exceptional stakeholder management skills -you bring teams together and drive execution. A passion for problem-solving and making things better, faster, and more effective. Additional Information Publicis Groupe has fantastic benefits on offer to all of our employees. In the UK, in addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plan, we also offer; WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year. REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care. BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching. FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave. FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment. GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre. Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).
NIKE Inc. is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories. Founded by Bill Bowerman and Phil Knight in 1972, Nike has grown over the last 50 years into one of the most valuable, most loved and most emulated brands in the world, singular in its ability to create cultural conversation within the world of sports and fashion and far beyond. Nike's mission is to bring inspiration and innovation to every athlete in the world; a mission expressed every day through product design, digital and physical retail consumer experiences, and brand communications. Initiative is Nike's and Jordan brands newly-appointed media agency of record for EMEA, responsible for strategy, integrated media planning and activation, measurement, and data & technology services across 34 countries.Reprise partners with Initiative to create best in class solutions for Nike. Partnering with Nike is an extraordinary opportunity requiring extraordinary talent. Our vision is to build the best integrated team connecting brand and performance to deliver best in class outcomes. The Nike Initiative EMEA team will be a highly diverse team, attracting the sharpest emerging and established media experts across all disciplines in the industry. With the chance to growanddo great work people all over the region will see, admire, and respond to. If you have a body, you are an athlete. Key Responsibilities As a performance Planning Director, you will: Effective leader, with evidence of building teams and processes for high-impact results. Deliver clear, strategic executive summaries. Delivered and defended strategy to a C-suite audience. Lead digital strategy across client campaigns, working closely with the Comms design. Develop smart segmentation and positioning for the strategy. Brief and work with Media craft teams and refine into the holistic strategic direction for clients. Use our proprietary tools, best in class 3rd party platforms and global toolsets to frame the strategy and the key levers and triggers we will use. Ensure our strategies work closely and align to wider client strategy on all channels and campaigns. Desired Skills & Experience Extensive experience with within an agency environment. Strategic knowledge of all digital platforms such as Google, Facebook etc. Advanced understanding of accelerating client targets through paid channels and app campaigns. Demonstrable experience working on enterprise-level media accounts with large ($1m+) budgets. Proven ability to understand high-level client goals and how they translate into strategy when applied via online technologies. Polished presence and presentation skills. Excellent writing skills with an attention to detail. Mastery of Microsoft Excel is required. Working knowledge of Word, and PowerPoint. Ability to multitask and handle other duties as assigned. Experience in working in an international environment. Experience with Ecommerce and Retail. Experience in setting up complex strategies in multiple countries, channels and languages. Responsible for management of direct reports as well as overall development and success of the team. About Us As the global performance marketing agency of IPG Mediabrands, we are obsessed with Customer Flow, the continuous movement of customers along the path to purchase. Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey. We do this by unifying our craft experts which include search, social media, SEO, eCommerce, content creation and strategy under a single operating system. Our expert team of specialists delivers integrated initiatives that help the worlds leading brands connect to the people who drive their business forward efficiently and effectively. Reprise is headquartered in New York with over 60 offices around the world and works with brands like Johnson & Johnson, Coca-Cola, Amazon, American Express, Lego & more.At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.If you need any adjustments to ensure our recruitment process is fully accessible to you, then please contact us on
Sep 23, 2022
Full time
NIKE Inc. is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories. Founded by Bill Bowerman and Phil Knight in 1972, Nike has grown over the last 50 years into one of the most valuable, most loved and most emulated brands in the world, singular in its ability to create cultural conversation within the world of sports and fashion and far beyond. Nike's mission is to bring inspiration and innovation to every athlete in the world; a mission expressed every day through product design, digital and physical retail consumer experiences, and brand communications. Initiative is Nike's and Jordan brands newly-appointed media agency of record for EMEA, responsible for strategy, integrated media planning and activation, measurement, and data & technology services across 34 countries.Reprise partners with Initiative to create best in class solutions for Nike. Partnering with Nike is an extraordinary opportunity requiring extraordinary talent. Our vision is to build the best integrated team connecting brand and performance to deliver best in class outcomes. The Nike Initiative EMEA team will be a highly diverse team, attracting the sharpest emerging and established media experts across all disciplines in the industry. With the chance to growanddo great work people all over the region will see, admire, and respond to. If you have a body, you are an athlete. Key Responsibilities As a performance Planning Director, you will: Effective leader, with evidence of building teams and processes for high-impact results. Deliver clear, strategic executive summaries. Delivered and defended strategy to a C-suite audience. Lead digital strategy across client campaigns, working closely with the Comms design. Develop smart segmentation and positioning for the strategy. Brief and work with Media craft teams and refine into the holistic strategic direction for clients. Use our proprietary tools, best in class 3rd party platforms and global toolsets to frame the strategy and the key levers and triggers we will use. Ensure our strategies work closely and align to wider client strategy on all channels and campaigns. Desired Skills & Experience Extensive experience with within an agency environment. Strategic knowledge of all digital platforms such as Google, Facebook etc. Advanced understanding of accelerating client targets through paid channels and app campaigns. Demonstrable experience working on enterprise-level media accounts with large ($1m+) budgets. Proven ability to understand high-level client goals and how they translate into strategy when applied via online technologies. Polished presence and presentation skills. Excellent writing skills with an attention to detail. Mastery of Microsoft Excel is required. Working knowledge of Word, and PowerPoint. Ability to multitask and handle other duties as assigned. Experience in working in an international environment. Experience with Ecommerce and Retail. Experience in setting up complex strategies in multiple countries, channels and languages. Responsible for management of direct reports as well as overall development and success of the team. About Us As the global performance marketing agency of IPG Mediabrands, we are obsessed with Customer Flow, the continuous movement of customers along the path to purchase. Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey. We do this by unifying our craft experts which include search, social media, SEO, eCommerce, content creation and strategy under a single operating system. Our expert team of specialists delivers integrated initiatives that help the worlds leading brands connect to the people who drive their business forward efficiently and effectively. Reprise is headquartered in New York with over 60 offices around the world and works with brands like Johnson & Johnson, Coca-Cola, Amazon, American Express, Lego & more.At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.If you need any adjustments to ensure our recruitment process is fully accessible to you, then please contact us on