Job Description: This role reports to the Pet Nutrition Global SRM Implementation Lead - TPM and is responsible to execute the regional deployment of a global trade promotion planning system. This role will be part of the Global Pet Nutrition SRM team, which builds and nurtures the global community of local Pet Nutrition SRM champions, driving aggregate improvements in net price realization and trade investment productivity. We are seeking an experienced and results-driven TPM Implementation Lead - Europe to spearhead the implementation of a Trade & Promotion Management (TPM) system, such as Salesforce TPM or Visualfabriq, within our organization. The ideal candidate will lead global & local cross-functional teams to ensure a successful deployment, adoption, and optimization of the TPM system, enabling enhanced trade investment planning, execution, and analytics. This role is a project-based transformation role and has a current expected end date of '31st March 2028'. As we move closer to '31st March 2028' we will work with you to explore other opportunities for employment within the Mars family of companies. If a suitable alternative role is not available at that time, your employment will end. What are we looking for? Education: Bachelor's degree in Business, Information Systems, Finance, or a related field Experience: 5+ years of experience in Trade Promotion Management, Sales Operations, IT Project Management, or related fields Technical Skills: Hands-on experience with TPM systems (e.g., Salesforce TPM, Visualfabriq, SAP TPM), ERP systems, and business intelligence tools. Project Management: Proven track record in leading enterprise-level system implementations, preferably in CPG, Retail, or FMCG industries Communication & Leadership: Strong ability to influence stakeholders, manage cross-functional teams, and drive initiatives to completion Problem-Solving: Analytical mindset with a proactive approach to identifying and resolving issues What will be your key responsibilities? Program Management: Lead the end-to-end implementation of the TPM system in partnership with key stakeholders from Markets and Operating Entities (OEs), ensuring timely and successful execution while aligning with business objectives Stakeholder Collaboration: Partner with Sales, Finance, IT, and other key stakeholders to gather requirements, define business processes, and drive system adoption System Integration: Work with IT teams and vendors to ensure seamless integration of TPM with existing ERP, CRM, and analytics platforms Training & Change Management: Provide inputs on training programs, change management activities, and communication strategies to ensure smooth user adoption and minimize disruption to business operations Data Management & Analytics: Employ a 'data-led' mindset to ensure data accuracy, reporting, and analytics capabilities within the TPM system to support business decision-making Issue Escalation: Serve as an escalation point from market teams up to the global SRM team and leadership teams Continuous Improvement: Monitor and measure program rollout success factors, gather feedback, and recommend enhancements to maximize efficiency As a leader of the Trade Promotion Management deployment, the role collaborates closely with GMs, Sales Heads, CFOs, local SRM and Sales Finance leaders to deliver against the value creation plan in OEs What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we're striving to build the world we want tomorrow, today. Best-in-class learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.
Sep 01, 2025
Full time
Job Description: This role reports to the Pet Nutrition Global SRM Implementation Lead - TPM and is responsible to execute the regional deployment of a global trade promotion planning system. This role will be part of the Global Pet Nutrition SRM team, which builds and nurtures the global community of local Pet Nutrition SRM champions, driving aggregate improvements in net price realization and trade investment productivity. We are seeking an experienced and results-driven TPM Implementation Lead - Europe to spearhead the implementation of a Trade & Promotion Management (TPM) system, such as Salesforce TPM or Visualfabriq, within our organization. The ideal candidate will lead global & local cross-functional teams to ensure a successful deployment, adoption, and optimization of the TPM system, enabling enhanced trade investment planning, execution, and analytics. This role is a project-based transformation role and has a current expected end date of '31st March 2028'. As we move closer to '31st March 2028' we will work with you to explore other opportunities for employment within the Mars family of companies. If a suitable alternative role is not available at that time, your employment will end. What are we looking for? Education: Bachelor's degree in Business, Information Systems, Finance, or a related field Experience: 5+ years of experience in Trade Promotion Management, Sales Operations, IT Project Management, or related fields Technical Skills: Hands-on experience with TPM systems (e.g., Salesforce TPM, Visualfabriq, SAP TPM), ERP systems, and business intelligence tools. Project Management: Proven track record in leading enterprise-level system implementations, preferably in CPG, Retail, or FMCG industries Communication & Leadership: Strong ability to influence stakeholders, manage cross-functional teams, and drive initiatives to completion Problem-Solving: Analytical mindset with a proactive approach to identifying and resolving issues What will be your key responsibilities? Program Management: Lead the end-to-end implementation of the TPM system in partnership with key stakeholders from Markets and Operating Entities (OEs), ensuring timely and successful execution while aligning with business objectives Stakeholder Collaboration: Partner with Sales, Finance, IT, and other key stakeholders to gather requirements, define business processes, and drive system adoption System Integration: Work with IT teams and vendors to ensure seamless integration of TPM with existing ERP, CRM, and analytics platforms Training & Change Management: Provide inputs on training programs, change management activities, and communication strategies to ensure smooth user adoption and minimize disruption to business operations Data Management & Analytics: Employ a 'data-led' mindset to ensure data accuracy, reporting, and analytics capabilities within the TPM system to support business decision-making Issue Escalation: Serve as an escalation point from market teams up to the global SRM team and leadership teams Continuous Improvement: Monitor and measure program rollout success factors, gather feedback, and recommend enhancements to maximize efficiency As a leader of the Trade Promotion Management deployment, the role collaborates closely with GMs, Sales Heads, CFOs, local SRM and Sales Finance leaders to deliver against the value creation plan in OEs What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we're striving to build the world we want tomorrow, today. Best-in-class learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.
Job Description: This is an exciting opportunity to lead the media planning across multiple geographies in Europe for some of the world's most recognised and iconic brands. The European ICP Lead will be a key part of our continued transformational journey to data-driven brand building and is a crucial role in realising our ambition to put the needs of pet parents at the heart of our connected communications strategy and media 2030 ambitions. A crucial partner in realising our ambition to put the needs of pet parents at the heart of our connected communications strategy and media 2030 ambitions. Reporting to the EU Media/ICP Strategy Director, you will be responsible for implementing data-driven Integrated communication strategies, driving awesome market connection plans - ranging from brand awareness through to engagement, conversion and loyalty. You will work across all Pet Nutrition brands and will help shape the KPIs and brand plans to ensure market campaigns and activations exceed expectations. You will work with your regional colleagues, brand and eCom/ DTC teams to coordinate and deploy data-driven Paid & Owned media campaigns through the relevant comms channels. You will need a passion for, and working knowledge of the EU media landscape, as you will serve as an ambassador for the transformation required in through-the-line comms planning with a focus on digital channels and performance. You will need a proven track record in delivering data-driven Paid & Owned media plans across multiple countries. You will need an inquisitive nature, which will be put to good use for creating exciting test & learn plans (Firestarter programme). The focus will be on finding new partners for our communications plans and increasing relevance for our brands. This role will be based in the EU cluster markets and will require 20% travel The European ICP Lead will build close cross-functional relationships with other departments, including: Peers in the Pet Parent Centre of Expertise Martech, Data Strategy & Acquisition, Programmatic, Measurement, Content, Search team & Digital functional IT teams EU regional brand teams and Local customer marketing managers based in-market, including DtC and Ecomm teams External agencies & partners MGS Commercial: Media Procurement You'll love this role if you have a passion for storytelling and conversion-focused content, and a can-do attitude, as there will be a lot of learning on the fly, particularly around new data topics. The EU ICP Lead drives their mission with autonomy and pace. You will be proactive, demonstrating leadership to create, develop and adjust with learning. They will be part of a new team and will actively contribute to creating trustful relationships, strong team spirit, fun and a positive mindset. What are we looking for? Degree-qualified or equivalent digital education Significant years of prior experience in through-the-line media/ comms planning Strong working knowledge of the EU media landscape Preference for understanding of buying media, particularly digital A genuine interest in data-driven marketing approaches & demonstrating clear results for advertisers A passion for cats and dogs would be ideal CPG experience would be preferred Languages: Fluent English required What will be your key responsibilities? LEAD THE PN EU ICP PROCESS PLAN Lead the Integrated Communications Planning process, ensuring teams hit key milestones and timings as planned. Drive the feedback loop for teams on the process (incl. ICP drop-in & end of cycle wash-up) & deliver new tools to support Working closely with the regional CoE retail media, programmatic, brand and local activation teams to ensure an omni-channel approach is delivered through the brand ICP process and plans You will drive the intentionality behind the IAT (integrated agency team) by fostering great relationships with agency partners, in turn driving strategic topics for PN EU. Bring 'outside learning in' to drive new thinking and approaches to connections planning Recommend tools, resources and capabilities to succeed LEAD IN YEARS WORKING IN ADVERTISING BUDGET MANAGEMENT Act as the in-year budgeting cycle champion Lead Input required for quarterly and periodic budget reviews with the Chief Growth Officer + EU LT Own In-year process to manage budget/reconciliation/rephasing with ICP Deployment Heads/Brand team Co-ordination of reconciliation and budget review with A&CP Business Partner FUNCTIONAL LINE MANAGEMENT RESPONSIBILITY ICP Strat Manager (T2) PO Exec (B4) LEAD THE PERFORMANCE AND DATA-DRIVEN TEST AND LEARN STRATEGY: FIRESTARTER Create and lead an omnichannel test and learn agenda with the objective of accelerating our data-driven media strategy Co-creation of brand test and learn maps across the three key DDM pillars Lead the teams responsible for the Key task forces beneath the Firestarter program to deliver the planned T&L strategy. Collaborate with D2C and Dcom to integrate performance testing plans into one unified testing agenda Champion test agility and the spirit of agile performance testing to deliver the scale of tests needed to accelerate DDM learning & competency Champion new partners for media, partners for performance and partners for data activation to build a network of media partners that solve for communication 'jobs to be done' and reduce over-reliance on social and traditional reach partners. DRIVE BEST IN CLASS INTEGRATED COMMUNICATIONS STRATEGIES AND CONNECTIONS PLANS Act as the lead consultant between ICP Strategy and ICP Deployment, enabling strong operational support for the team in the transition from Annual ICP Strategy to In-year Deployment. Be the conduit for ensuring the regional strategies equate to excellent connection plans, with a strong focus on using 1PD data within the plans and KPIs for performance delivery. Drive recommendations for in-year optimisations of media budget/ plans to reach KPIs Develop executable strategies for remarketing & journey (PPJ) pathing with peers in the CoE. UPSKILLING AND INCREASING CAPABILITIES & SHARED UNDERSTANDING OF BRAND BUILDING FOR MUTUAL VALUE Inspire the EU marketing community with new partners & platforms which will drive stronger connection and relevance of Mars brands for new pet parents. Own development of critical strategic playbooks such as 'Social' and 'Influencer' Drive the share out of critical learning from the Firestarter T&L program. What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose-driven company, where we're striving to build the world we want tomorrow, today. Best-in-class learning and development support from day one, including access to our in-house Mars University. An industry-competitive salary and benefits package, including a company bonus.
Sep 01, 2025
Full time
Job Description: This is an exciting opportunity to lead the media planning across multiple geographies in Europe for some of the world's most recognised and iconic brands. The European ICP Lead will be a key part of our continued transformational journey to data-driven brand building and is a crucial role in realising our ambition to put the needs of pet parents at the heart of our connected communications strategy and media 2030 ambitions. A crucial partner in realising our ambition to put the needs of pet parents at the heart of our connected communications strategy and media 2030 ambitions. Reporting to the EU Media/ICP Strategy Director, you will be responsible for implementing data-driven Integrated communication strategies, driving awesome market connection plans - ranging from brand awareness through to engagement, conversion and loyalty. You will work across all Pet Nutrition brands and will help shape the KPIs and brand plans to ensure market campaigns and activations exceed expectations. You will work with your regional colleagues, brand and eCom/ DTC teams to coordinate and deploy data-driven Paid & Owned media campaigns through the relevant comms channels. You will need a passion for, and working knowledge of the EU media landscape, as you will serve as an ambassador for the transformation required in through-the-line comms planning with a focus on digital channels and performance. You will need a proven track record in delivering data-driven Paid & Owned media plans across multiple countries. You will need an inquisitive nature, which will be put to good use for creating exciting test & learn plans (Firestarter programme). The focus will be on finding new partners for our communications plans and increasing relevance for our brands. This role will be based in the EU cluster markets and will require 20% travel The European ICP Lead will build close cross-functional relationships with other departments, including: Peers in the Pet Parent Centre of Expertise Martech, Data Strategy & Acquisition, Programmatic, Measurement, Content, Search team & Digital functional IT teams EU regional brand teams and Local customer marketing managers based in-market, including DtC and Ecomm teams External agencies & partners MGS Commercial: Media Procurement You'll love this role if you have a passion for storytelling and conversion-focused content, and a can-do attitude, as there will be a lot of learning on the fly, particularly around new data topics. The EU ICP Lead drives their mission with autonomy and pace. You will be proactive, demonstrating leadership to create, develop and adjust with learning. They will be part of a new team and will actively contribute to creating trustful relationships, strong team spirit, fun and a positive mindset. What are we looking for? Degree-qualified or equivalent digital education Significant years of prior experience in through-the-line media/ comms planning Strong working knowledge of the EU media landscape Preference for understanding of buying media, particularly digital A genuine interest in data-driven marketing approaches & demonstrating clear results for advertisers A passion for cats and dogs would be ideal CPG experience would be preferred Languages: Fluent English required What will be your key responsibilities? LEAD THE PN EU ICP PROCESS PLAN Lead the Integrated Communications Planning process, ensuring teams hit key milestones and timings as planned. Drive the feedback loop for teams on the process (incl. ICP drop-in & end of cycle wash-up) & deliver new tools to support Working closely with the regional CoE retail media, programmatic, brand and local activation teams to ensure an omni-channel approach is delivered through the brand ICP process and plans You will drive the intentionality behind the IAT (integrated agency team) by fostering great relationships with agency partners, in turn driving strategic topics for PN EU. Bring 'outside learning in' to drive new thinking and approaches to connections planning Recommend tools, resources and capabilities to succeed LEAD IN YEARS WORKING IN ADVERTISING BUDGET MANAGEMENT Act as the in-year budgeting cycle champion Lead Input required for quarterly and periodic budget reviews with the Chief Growth Officer + EU LT Own In-year process to manage budget/reconciliation/rephasing with ICP Deployment Heads/Brand team Co-ordination of reconciliation and budget review with A&CP Business Partner FUNCTIONAL LINE MANAGEMENT RESPONSIBILITY ICP Strat Manager (T2) PO Exec (B4) LEAD THE PERFORMANCE AND DATA-DRIVEN TEST AND LEARN STRATEGY: FIRESTARTER Create and lead an omnichannel test and learn agenda with the objective of accelerating our data-driven media strategy Co-creation of brand test and learn maps across the three key DDM pillars Lead the teams responsible for the Key task forces beneath the Firestarter program to deliver the planned T&L strategy. Collaborate with D2C and Dcom to integrate performance testing plans into one unified testing agenda Champion test agility and the spirit of agile performance testing to deliver the scale of tests needed to accelerate DDM learning & competency Champion new partners for media, partners for performance and partners for data activation to build a network of media partners that solve for communication 'jobs to be done' and reduce over-reliance on social and traditional reach partners. DRIVE BEST IN CLASS INTEGRATED COMMUNICATIONS STRATEGIES AND CONNECTIONS PLANS Act as the lead consultant between ICP Strategy and ICP Deployment, enabling strong operational support for the team in the transition from Annual ICP Strategy to In-year Deployment. Be the conduit for ensuring the regional strategies equate to excellent connection plans, with a strong focus on using 1PD data within the plans and KPIs for performance delivery. Drive recommendations for in-year optimisations of media budget/ plans to reach KPIs Develop executable strategies for remarketing & journey (PPJ) pathing with peers in the CoE. UPSKILLING AND INCREASING CAPABILITIES & SHARED UNDERSTANDING OF BRAND BUILDING FOR MUTUAL VALUE Inspire the EU marketing community with new partners & platforms which will drive stronger connection and relevance of Mars brands for new pet parents. Own development of critical strategic playbooks such as 'Social' and 'Influencer' Drive the share out of critical learning from the Firestarter T&L program. What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose-driven company, where we're striving to build the world we want tomorrow, today. Best-in-class learning and development support from day one, including access to our in-house Mars University. An industry-competitive salary and benefits package, including a company bonus.
Job Description: This role reports to the Pet Nutrition Global SRM Implementation Lead - TPM and is responsible to execute the regional deployment of a global trade promotion planning system. This role will be part of the Global Pet Nutrition SRM team, which builds and nurtures the global community of local Pet Nutrition SRM champions, driving aggregate improvements in net price realization and trade investment productivity. We are seeking an experienced and results-driven TPM Implementation Lead - Europe to spearhead the implementation of a Trade & Promotion Management (TPM) system, such as Salesforce TPM or Visualfabriq, within our organization. The ideal candidate will lead global & local cross-functional teams to ensure a successful deployment, adoption, and optimization of the TPM system, enabling enhanced trade investment planning, execution, and analytics. This role is a project-based transformation role and has a current expected end date of '31st March 2028'. As we move closer to '31st March 2028' we will work with you to explore other opportunities for employment within the Mars family of companies. If a suitable alternative role is not available at that time, your employment will end. What are we looking for? Education: Bachelor's degree in Business, Information Systems, Finance, or a related field Experience: 5+ years of experience in Trade Promotion Management, Sales Operations, IT Project Management, or related fields Technical Skills: Hands-on experience with TPM systems (e.g., Salesforce TPM, Visualfabriq, SAP TPM), ERP systems, and business intelligence tools. Project Management: Proven track record in leading enterprise-level system implementations, preferably in CPG, Retail, or FMCG industries Communication & Leadership: Strong ability to influence stakeholders, manage cross-functional teams, and drive initiatives to completion Problem-Solving: Analytical mindset with a proactive approach to identifying and resolving issues What will be your key responsibilities? Program Management: Lead the end-to-end implementation of the TPM system in partnership with key stakeholders from Markets and Operating Entities (OEs), ensuring timely and successful execution while aligning with business objectives Stakeholder Collaboration: Partner with Sales, Finance, IT, and other key stakeholders to gather requirements, define business processes, and drive system adoption System Integration: Work with IT teams and vendors to ensure seamless integration of TPM with existing ERP, CRM, and analytics platforms Training & Change Management: Provide inputs on training programs, change management activities, and communication strategies to ensure smooth user adoption and minimize disruption to business operations Data Management & Analytics: Employ a 'data-led' mindset to ensure data accuracy, reporting, and analytics capabilities within the TPM system to support business decision-making Issue Escalation: Serve as an escalation point from market teams up to the global SRM team and leadership teams Continuous Improvement: Monitor and measure program rollout success factors, gather feedback, and recommend enhancements to maximize efficiency As a leader of the Trade Promotion Management deployment, the role collaborates closely with GMs, Sales Heads, CFOs, local SRM and Sales Finance leaders to deliver against the value creation plan in OEs What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we're striving to build the world we want tomorrow, today. Best-in-class learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.
Sep 01, 2025
Full time
Job Description: This role reports to the Pet Nutrition Global SRM Implementation Lead - TPM and is responsible to execute the regional deployment of a global trade promotion planning system. This role will be part of the Global Pet Nutrition SRM team, which builds and nurtures the global community of local Pet Nutrition SRM champions, driving aggregate improvements in net price realization and trade investment productivity. We are seeking an experienced and results-driven TPM Implementation Lead - Europe to spearhead the implementation of a Trade & Promotion Management (TPM) system, such as Salesforce TPM or Visualfabriq, within our organization. The ideal candidate will lead global & local cross-functional teams to ensure a successful deployment, adoption, and optimization of the TPM system, enabling enhanced trade investment planning, execution, and analytics. This role is a project-based transformation role and has a current expected end date of '31st March 2028'. As we move closer to '31st March 2028' we will work with you to explore other opportunities for employment within the Mars family of companies. If a suitable alternative role is not available at that time, your employment will end. What are we looking for? Education: Bachelor's degree in Business, Information Systems, Finance, or a related field Experience: 5+ years of experience in Trade Promotion Management, Sales Operations, IT Project Management, or related fields Technical Skills: Hands-on experience with TPM systems (e.g., Salesforce TPM, Visualfabriq, SAP TPM), ERP systems, and business intelligence tools. Project Management: Proven track record in leading enterprise-level system implementations, preferably in CPG, Retail, or FMCG industries Communication & Leadership: Strong ability to influence stakeholders, manage cross-functional teams, and drive initiatives to completion Problem-Solving: Analytical mindset with a proactive approach to identifying and resolving issues What will be your key responsibilities? Program Management: Lead the end-to-end implementation of the TPM system in partnership with key stakeholders from Markets and Operating Entities (OEs), ensuring timely and successful execution while aligning with business objectives Stakeholder Collaboration: Partner with Sales, Finance, IT, and other key stakeholders to gather requirements, define business processes, and drive system adoption System Integration: Work with IT teams and vendors to ensure seamless integration of TPM with existing ERP, CRM, and analytics platforms Training & Change Management: Provide inputs on training programs, change management activities, and communication strategies to ensure smooth user adoption and minimize disruption to business operations Data Management & Analytics: Employ a 'data-led' mindset to ensure data accuracy, reporting, and analytics capabilities within the TPM system to support business decision-making Issue Escalation: Serve as an escalation point from market teams up to the global SRM team and leadership teams Continuous Improvement: Monitor and measure program rollout success factors, gather feedback, and recommend enhancements to maximize efficiency As a leader of the Trade Promotion Management deployment, the role collaborates closely with GMs, Sales Heads, CFOs, local SRM and Sales Finance leaders to deliver against the value creation plan in OEs What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we're striving to build the world we want tomorrow, today. Best-in-class learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.
Job Description: This is an exciting opportunity to lead the media planning across multiple geographies in Europe for some of the world's most recognised and iconic brands. The European ICP Lead will be a key part of our continued transformational journey to data-driven brand building and is a crucial role in realising our ambition to put the needs of pet parents at the heart of our connected communications strategy and media 2030 ambitions. A crucial partner in realising our ambition to put the needs of pet parents at the heart of our connected communications strategy and media 2030 ambitions. Reporting to the EU Media/ICP Strategy Director, you will be responsible for implementing data-driven Integrated communication strategies, driving awesome market connection plans - ranging from brand awareness through to engagement, conversion and loyalty. You will work across all Pet Nutrition brands and will help shape the KPIs and brand plans to ensure market campaigns and activations exceed expectations. You will work with your regional colleagues, brand and eCom/ DTC teams to coordinate and deploy data-driven Paid & Owned media campaigns through the relevant comms channels. You will need a passion for, and working knowledge of the EU media landscape, as you will serve as an ambassador for the transformation required in through-the-line comms planning with a focus on digital channels and performance. You will need a proven track record in delivering data-driven Paid & Owned media plans across multiple countries. You will need an inquisitive nature, which will be put to good use for creating exciting test & learn plans (Firestarter programme). The focus will be on finding new partners for our communications plans and increasing relevance for our brands. This role will be based in the EU cluster markets and will require 20% travel The European ICP Lead will build close cross-functional relationships with other departments, including: Peers in the Pet Parent Centre of Expertise Martech, Data Strategy & Acquisition, Programmatic, Measurement, Content, Search team & Digital functional IT teams EU regional brand teams and Local customer marketing managers based in-market, including DtC and Ecomm teams External agencies & partners MGS Commercial: Media Procurement You'll love this role if you have a passion for storytelling and conversion-focused content, and a can-do attitude, as there will be a lot of learning on the fly, particularly around new data topics. The EU ICP Lead drives their mission with autonomy and pace. You will be proactive, demonstrating leadership to create, develop and adjust with learning. They will be part of a new team and will actively contribute to creating trustful relationships, strong team spirit, fun and a positive mindset. What are we looking for? Degree-qualified or equivalent digital education Significant years of prior experience in through-the-line media/ comms planning Strong working knowledge of the EU media landscape Preference for understanding of buying media, particularly digital A genuine interest in data-driven marketing approaches & demonstrating clear results for advertisers A passion for cats and dogs would be ideal CPG experience would be preferred Languages: Fluent English required What will be your key responsibilities? LEAD THE PN EU ICP PROCESS PLAN Lead the Integrated Communications Planning process, ensuring teams hit key milestones and timings as planned. Drive the feedback loop for teams on the process (incl. ICP drop-in & end of cycle wash-up) & deliver new tools to support Working closely with the regional CoE retail media, programmatic, brand and local activation teams to ensure an omni-channel approach is delivered through the brand ICP process and plans You will drive the intentionality behind the IAT (integrated agency team) by fostering great relationships with agency partners, in turn driving strategic topics for PN EU. Bring 'outside learning in' to drive new thinking and approaches to connections planning Recommend tools, resources and capabilities to succeed LEAD IN YEARS WORKING IN ADVERTISING BUDGET MANAGEMENT Act as the in-year budgeting cycle champion Lead Input required for quarterly and periodic budget reviews with the Chief Growth Officer + EU LT Own In-year process to manage budget/reconciliation/rephasing with ICP Deployment Heads/Brand team Co-ordination of reconciliation and budget review with A&CP Business Partner FUNCTIONAL LINE MANAGEMENT RESPONSIBILITY ICP Strat Manager (T2) PO Exec (B4) LEAD THE PERFORMANCE AND DATA-DRIVEN TEST AND LEARN STRATEGY: FIRESTARTER Create and lead an omnichannel test and learn agenda with the objective of accelerating our data-driven media strategy Co-creation of brand test and learn maps across the three key DDM pillars Lead the teams responsible for the Key task forces beneath the Firestarter program to deliver the planned T&L strategy. Collaborate with D2C and Dcom to integrate performance testing plans into one unified testing agenda Champion test agility and the spirit of agile performance testing to deliver the scale of tests needed to accelerate DDM learning & competency Champion new partners for media, partners for performance and partners for data activation to build a network of media partners that solve for communication 'jobs to be done' and reduce over-reliance on social and traditional reach partners. DRIVE BEST IN CLASS INTEGRATED COMMUNICATIONS STRATEGIES AND CONNECTIONS PLANS Act as the lead consultant between ICP Strategy and ICP Deployment, enabling strong operational support for the team in the transition from Annual ICP Strategy to In-year Deployment. Be the conduit for ensuring the regional strategies equate to excellent connection plans, with a strong focus on using 1PD data within the plans and KPIs for performance delivery. Drive recommendations for in-year optimisations of media budget/ plans to reach KPIs Develop executable strategies for remarketing & journey (PPJ) pathing with peers in the CoE. UPSKILLING AND INCREASING CAPABILITIES & SHARED UNDERSTANDING OF BRAND BUILDING FOR MUTUAL VALUE Inspire the EU marketing community with new partners & platforms which will drive stronger connection and relevance of Mars brands for new pet parents. Own development of critical strategic playbooks such as 'Social' and 'Influencer' Drive the share out of critical learning from the Firestarter T&L program. What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose-driven company, where we're striving to build the world we want tomorrow, today. Best-in-class learning and development support from day one, including access to our in-house Mars University. An industry-competitive salary and benefits package, including a company bonus.
Sep 01, 2025
Full time
Job Description: This is an exciting opportunity to lead the media planning across multiple geographies in Europe for some of the world's most recognised and iconic brands. The European ICP Lead will be a key part of our continued transformational journey to data-driven brand building and is a crucial role in realising our ambition to put the needs of pet parents at the heart of our connected communications strategy and media 2030 ambitions. A crucial partner in realising our ambition to put the needs of pet parents at the heart of our connected communications strategy and media 2030 ambitions. Reporting to the EU Media/ICP Strategy Director, you will be responsible for implementing data-driven Integrated communication strategies, driving awesome market connection plans - ranging from brand awareness through to engagement, conversion and loyalty. You will work across all Pet Nutrition brands and will help shape the KPIs and brand plans to ensure market campaigns and activations exceed expectations. You will work with your regional colleagues, brand and eCom/ DTC teams to coordinate and deploy data-driven Paid & Owned media campaigns through the relevant comms channels. You will need a passion for, and working knowledge of the EU media landscape, as you will serve as an ambassador for the transformation required in through-the-line comms planning with a focus on digital channels and performance. You will need a proven track record in delivering data-driven Paid & Owned media plans across multiple countries. You will need an inquisitive nature, which will be put to good use for creating exciting test & learn plans (Firestarter programme). The focus will be on finding new partners for our communications plans and increasing relevance for our brands. This role will be based in the EU cluster markets and will require 20% travel The European ICP Lead will build close cross-functional relationships with other departments, including: Peers in the Pet Parent Centre of Expertise Martech, Data Strategy & Acquisition, Programmatic, Measurement, Content, Search team & Digital functional IT teams EU regional brand teams and Local customer marketing managers based in-market, including DtC and Ecomm teams External agencies & partners MGS Commercial: Media Procurement You'll love this role if you have a passion for storytelling and conversion-focused content, and a can-do attitude, as there will be a lot of learning on the fly, particularly around new data topics. The EU ICP Lead drives their mission with autonomy and pace. You will be proactive, demonstrating leadership to create, develop and adjust with learning. They will be part of a new team and will actively contribute to creating trustful relationships, strong team spirit, fun and a positive mindset. What are we looking for? Degree-qualified or equivalent digital education Significant years of prior experience in through-the-line media/ comms planning Strong working knowledge of the EU media landscape Preference for understanding of buying media, particularly digital A genuine interest in data-driven marketing approaches & demonstrating clear results for advertisers A passion for cats and dogs would be ideal CPG experience would be preferred Languages: Fluent English required What will be your key responsibilities? LEAD THE PN EU ICP PROCESS PLAN Lead the Integrated Communications Planning process, ensuring teams hit key milestones and timings as planned. Drive the feedback loop for teams on the process (incl. ICP drop-in & end of cycle wash-up) & deliver new tools to support Working closely with the regional CoE retail media, programmatic, brand and local activation teams to ensure an omni-channel approach is delivered through the brand ICP process and plans You will drive the intentionality behind the IAT (integrated agency team) by fostering great relationships with agency partners, in turn driving strategic topics for PN EU. Bring 'outside learning in' to drive new thinking and approaches to connections planning Recommend tools, resources and capabilities to succeed LEAD IN YEARS WORKING IN ADVERTISING BUDGET MANAGEMENT Act as the in-year budgeting cycle champion Lead Input required for quarterly and periodic budget reviews with the Chief Growth Officer + EU LT Own In-year process to manage budget/reconciliation/rephasing with ICP Deployment Heads/Brand team Co-ordination of reconciliation and budget review with A&CP Business Partner FUNCTIONAL LINE MANAGEMENT RESPONSIBILITY ICP Strat Manager (T2) PO Exec (B4) LEAD THE PERFORMANCE AND DATA-DRIVEN TEST AND LEARN STRATEGY: FIRESTARTER Create and lead an omnichannel test and learn agenda with the objective of accelerating our data-driven media strategy Co-creation of brand test and learn maps across the three key DDM pillars Lead the teams responsible for the Key task forces beneath the Firestarter program to deliver the planned T&L strategy. Collaborate with D2C and Dcom to integrate performance testing plans into one unified testing agenda Champion test agility and the spirit of agile performance testing to deliver the scale of tests needed to accelerate DDM learning & competency Champion new partners for media, partners for performance and partners for data activation to build a network of media partners that solve for communication 'jobs to be done' and reduce over-reliance on social and traditional reach partners. DRIVE BEST IN CLASS INTEGRATED COMMUNICATIONS STRATEGIES AND CONNECTIONS PLANS Act as the lead consultant between ICP Strategy and ICP Deployment, enabling strong operational support for the team in the transition from Annual ICP Strategy to In-year Deployment. Be the conduit for ensuring the regional strategies equate to excellent connection plans, with a strong focus on using 1PD data within the plans and KPIs for performance delivery. Drive recommendations for in-year optimisations of media budget/ plans to reach KPIs Develop executable strategies for remarketing & journey (PPJ) pathing with peers in the CoE. UPSKILLING AND INCREASING CAPABILITIES & SHARED UNDERSTANDING OF BRAND BUILDING FOR MUTUAL VALUE Inspire the EU marketing community with new partners & platforms which will drive stronger connection and relevance of Mars brands for new pet parents. Own development of critical strategic playbooks such as 'Social' and 'Influencer' Drive the share out of critical learning from the Firestarter T&L program. What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose-driven company, where we're striving to build the world we want tomorrow, today. Best-in-class learning and development support from day one, including access to our in-house Mars University. An industry-competitive salary and benefits package, including a company bonus.