EF Recruitment

Our client specializes in software solutions for the SME marketing/accountancy marketplace. They are now seeking a Senior Lifecycle Marketing Manager, focused on their SMB and Accountant Lifecycle campaigns and communications. Hybrid role with 3 days a week in their stunning offices in central London. Key Responsibilities Strategy & Planning- Develop and execute end-to-end lifecycle marketing campaigns on their platform to drive conversion, activation, engagement, cross-sell, and retention. Campaign Execution & Optimization- Own the creation and deployment of campaigns across channels (Email, IPD, SMS, etc.), aimed at driving activation and retention Performance - Monitor campaign performance metrics and KPIs, drawing actionable insights to optimize marketing effectiveness. Customer Journey Management- I dentify friction points and opportunity areas to enhance customer satisfaction and LTV. Qualifications 5+ years in lifecycle, CRM, or email marketing with a focus on SaaS or digital products. Proven success in building and optimizing lifecycle programs that drive measurable growth. Strong analytical mindset with experience using tools like Tableau, SQL, or similar. Experience with personalization, segmentation, and customer journey mapping. Understanding of growth marketing, retention metrics (e.g., churn, NPS, LTV), and behavioural triggers. Benefits Global company Friendly team ,stunning offices Free Breakfast

Our client is a global SaaS company now seeking a Conversion Rate Optimisation (CRO) Specialist with deep expertise in in-product optimisation and customer journey mapping. This is a one year contract on a hybrid basis with 3 days a week in the London offices. Key Responsibilities Conversion Optimisation & Experimentation Design and execute A/B and multivariate tests to improve in-product conversion and engagement metrics. Define key success metrics (activation rate, trial-to-paid, retention, churn reduction) and build dashboards with their analytics team to track progress. Map and optimise customer journeys across the product lifecycle, identifying friction points and opportunities for growth. Use quantitative (analytics, funnel tracking, cohort analysis) and qualitative (user testing, surveys, feedback) data to identify barriers to conversion. Work closely with product managers, UX/UI designers, and engineers to ship impactful optimisations. Skills & Experience Proven track record in CRO roles, ideally focused on in-product optimisation (SaaS, subscription, or ecommerce experience preferred). Strong expertise with tools like Google Optimize, Optimizely, VWO, Amplitude, Mix panel, GA4, Hotjar, FullStory, or similar. Hands-on experience building and analysing A/B tests, multivariate tests, and funnel optimisation. Proficiency in journey mapping and lifecycle design with a customer-centric approach. Strong understanding of UX best practices, persuasion principles, and behavioural psychology. Benefits Global company Friendly team ,stunning offices Free Breakfast

Our client is an exciting Global SaaS organisation with a range of leading software products in the marketing and financial sectors. They are now seeking an experienced Data Analyst to help drive and deliver new retention programmes. 12 month contract on hybrid basis. Responsibilities Develop programmes which deliver robust relationships with all customers, fostering trust and loyalty, while growing client advocacy across our customer base to enhance satisfaction and retention Further embed the use of AI, data, and propensity models to develop proactive intervention capabilities that prevent customer churn Skills 4+ years experience in a Customer Success / Business Analysis or similar role. Ideally in a SaaS organisation in customer retention strategy and design. Data driven - you are confident digging into the numbers to quantify ROI. Marketing degree or similar Benefits Long contract Global company Free breakfast on site

Our client is an exciting Global SaaS organisation with a range of leading software products in the marketing and financial sectors. They are now seeking a Business Data Analyst with a technical degree in Econometrics, Mathematics , Statistics or relevant quantitative field. This will be a 12 month contract on a hybrid basis based in their stunning offices in central London. You with be involved in analysing Business performance and campaign effectiveness utilising various analytical tools. Skills 2+ years experience as a Marketing Analyst or similar role. Knowledge of SQL, Salesforce, Tableau would prove very useful Maths /Stats or relevant degree Benefits Long contract Global company Free breakfast on site

Our client is an exciting Global SaaS organisation with a range of leading software products in the marketing and financial sectors. They are now seeking an experienced Customer Retention Specialist to help drive and deliver new retention programmes. 12 month contract on hybrid basis. Responsibilities Develop programmes which deliver robust relationships with all customers, fostering trust and loyalty, while growing client advocacy across our customer base to enhance satisfaction and retention Further embed the use of AI, data, and propensity models to develop proactive intervention capabilities that prevent customer churn Skills 4+ years experience in a Customer Success / Business Analysis or similar role. Ideally in a SaaS organisation in customer retention strategy and design. Data driven - you are confident digging into the numbers to quantify ROI. Marketing degree or similar Benefits Long contract Global company Free breakfast on site

Our client is an exciting Global SaaS organisation with a range of leading accountancy software products in the marketing and financial sectors. They are now seeking a seasoned Strategic Product Manager with several years experience and a background preferably in accountancy/ taxation products . This is a 4 month contract located at their stunning offices in central London. A hybrid role with 3 days a week in the office. Responsibilities Coordinate marketing, sales and other product-implementation strategies to ensure that operations are properly conducted. Oversee product through all stages from concept to the production stage transforming business and market strategies into do-able, defined product plans. Communicate effectively, analyse data from numerous inputs, and provide direction and guidance to the marketing team. Lead market research to ensure viable products and balanced growth. Collaborate with cross-functional teams for every stage of product development. Benefits Long contract, possible extension Hybrid role Free Breakfast