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Senior Commercial Finance Manager - Tech-Focused Retail Hertfordshire (Hybrid) 75,000 - 85,000 + 20% Bonus + Excellent Benefits Our client, a forward-thinking consumer and retail technology business, is seeking a Senior Commercial Finance Manager to help drive strategic growth and innovation across its digital channels and omnichannel platforms. This is a key commercial leadership role, supporting the integration of finance and technology to optimise performance in a fast-paced, data-rich retail environment. This position has a clear path to Head of Finance within 18-24 months, offering a high-impact role within a business that values digital transformation, data-driven decisions, and agile financial leadership. Key Responsibilities: - Partner with Technology and Marketing Leaders to shape long-term digital growth strategies, identifying smart investments in brand, platform development, and customer experience innovations. - Evaluate digital pricing, promotional mechanics, and value architecture to unlock profitable growth across eCommerce and retail tech channels. - Lead commercial financial planning and forecasting to support data-driven decision making, particularly in relation to digital product performance and ROI on tech investments. - Own financial input into brand and digital roadmap planning, helping product and digital brand teams build strategies rooted in commercial viability. - Maintain clear insight into trading and digital performance, including customer behaviour analytics, channel performance (e.g. D2C, marketplaces), and competitor landscape shifts. - Develop robust business cases for technology investments, including platforms, tools, digital innovation, and marketing tech - ensuring returns meet both consumer impact and financial hurdle rates. - Influence strategic decisions through compelling commercial insights, backed by data and aligned to evolving technology and customer trends. - Build and evolve advanced financial modelling tools and dashboards, enhancing speed and quality of decision-making across business functions. - Model innovation-led initiatives, particularly those that leverage technology (e.g. AI-powered personalisation, subscription models, fulfilment automation), to assess margin and scalability potential. - Be a mentor and leader to junior finance and cross-functional team members, setting a high bar for strategic, tech-savvy financial business partnering. About You: - Fully qualified accountant (ACA / ACCA / CIMA) with a strong background in commercial finance. - Experience working in technology-led retail, consumer digital, or eCommerce environments highly advantageous. - Able to demonstrate strong business partnering with marketing, digital, and product teams. - A strategic thinker with a passion for performance improvement, innovation, and leveraging data/technology to unlock growth. - Comfortable working in fast-paced, digitally evolving environments where customer expectations and platform capabilities shape decisions. This is a fantastic opportunity to join a tech-driven retail brand at a pivotal time in its digital and commercial evolution. If you're looking to play a key role in the transformation of finance within a business that blends retail heritage with technology innovation, we'd love to hear from you. AGY - Vitae Financial Recruitment We Exist To Be Different - Membership NOT Registration