Key Account Manager

Are you a commercially driven sales professional with a passion for premium food and beverage? Do you thrive in luxury hospitality environments and love building relationships with industry-leading partners? This could be the opportunity you ve been waiting for.

The Business:

An award-winning premium beverage brand, known for its single-origin, sustainably sourced products, is on a mission to elevate how people experience tea in the world s best hospitality settings. Loved by renowned chefs and five-star hotels, this business has built an enviable reputation for excellence in both product and service.

With a London HQ and a strong global presence, this company combines tradition with innovation, delivering exceptional taste experiences while supporting sustainable practices at origin. As the brand continues to scale, they're now seeking a Key Account Manager to drive growth across the high-end hospitality sector in the UK.

The Role:

This is a high-impact commercial role, reporting to the Head of Sales. You ll be responsible for managing and expanding a portfolio of brand-aligned hospitality accounts, while identifying and converting new business opportunities in the HORECA space.

You'll be working across the UK, with a London office base and the flexibility to work from home and in trade.

Key Responsibilities:

• Retention & Growth: Build strong, long-term relationships with key existing accounts. Create and execute tailored annual account plans.
• New Business Development: Identify, target and close new accounts in luxury hospitality, bringing the brand to more high-end venues.
• Brand Visibility: Ensure premium brand presence at all touchpoints, from menu to service, enhancing consumer experience.
• Training & Advocacy: Provide product training and champion the brand in trade, driving loyalty and product knowledge.
• Planning & CRM: Strategically map market potential and ensure all opportunities are logged, tracked, and reported accurately.

About You:

You re a confident, results-driven sales professional who knows how to navigate the premium hospitality landscape. You love building relationships, spotting opportunities, and delivering elegant solutions that align with the ethos of a luxury brand.

What you bring:

• A strong commercial mindset with a proven track record in account management and new business.
• Experience working with luxury or high-end food & beverage brands (tea, coffee, wine, spirits, etc).
• Knowledge of the UK hospitality sector, especially within 4/5-star hotels, fine dining, or premium OOH channels.
• Excellent interpersonal and negotiation skills confident influencing at all levels.
• Passionate about exceptional quality, sustainability, and elevating the customer experience.
• Comfortable using CRM tools and managing a structured pipeline.

What s in it for you?

• Competitive salary + performance-based bonus
• Hybrid & flexible working model (35-hour week, core hours 9am 4pm)
• 26 days holiday + your birthday off
• Private healthcare & health cash plan
• Paid volunteering days & long service rewards
• Generous discount scheme and wellness perks
• Ongoing training and L&D budget

Apply now if you're excited by the opportunity to work with a premium, purpose-led brand and help shape the future of exceptional experiences in hospitality.

Please get in touch with Evie Coates or click Apply Now to be considered for this vacancy.

Call: (phone number removed)

Email: (url removed)

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.