We are seeking a dynamic and commercially driven Marketing Manager to lead the marketing strategy and execution for our developments across Berkshire, Surrey, Sussex. This is a pivotal role, ensuring our brand presence, customer engagement, and lead generation are maximised across all active and upcoming sites.
Key Responsibilities
Strategy & Planning
Develop and implement marketing campaigns to support sales targets across multiple live developments.
Manage budgets and ensure marketing activity delivers ROI.
Support product positioning and pricing strategies alongside Sales & Marketing Director.
Brand & Campaign Management
Oversee all development launches, ensuring cohesive branding across signage, brochures, online listings, and events.
Maintain consistent brand messaging across digital and offline channels.
Manage PR and media opportunities to enhance reputation.
Digital Marketing
Drive lead generation through website, portals, SEO/SEM, and social media campaigns.
Monitor digital performance analytics to maximise customer engagement.
Work with agencies on targeted campaigns for specific buyer demographics.
Team & Agency Management
Manage relationships with creative, PR, and media agencies.
Oversee Marketing Coordinators/Assistants ensuring smooth campaign delivery.
Support the Sales team with collateral, events, and customer engagement tools.
Customer Insight & Market Research
Conduct competitor analysis and monitor market trends to inform strategy.
Use customer feedback to shape marketing and improve buyer journey.
Ensure all marketing reflects the aspirations and lifestyle of our target audiences.