Associate Director of Mass Engagement

Salary: £80,000
Location: Flexible with hybrid working of 2dpw from a Ronald McDonald House or Office

Ronald McDonald House Charities is investing significantly in its Engagement Strategy, introducing new positions (such as this Associate Director of Mass Engagement) to ensure they can establish further meaningful relationships with their community of supporters to expand reach and deepen impact for families that need their support.

As Associate Director of Mass Engagement you will lead a newly formed team across a broad portfolio which includes all public fundraising income streams, supporter care, digital mobilisation, communications and marketing - effectively ensuring that all public-facing activity is aligned to the new Engagement Strategy and amplifying the charity's voice, support and brand visibility.

This is a rare opportunity for a visionary leader to be truly creative, with the investment and senior-level buy in required to establish new products, try new ways of working and shape the future direction of Mass Engagement for the charity.

We're looking to speak with experienced leaders who can demonstrate how they will embed collaboration, drive a digital-first approach, develop compelling new propositions/products and untap significant potential for deeper engagement and financial support.

As Associate Director of Mass Engagement you will:

• Strategically lead the mass engagement directorate, inspiring heads of teams/direct reports to foster a culture of collaboration and accountability.
• Lead the strategic development and execution of integrated marketing, communications and public fundraising plans.
• Provide strategic oversight of all public fundraising channels (participation events, community, individual giving, supporter care), ensuring brand alignment and driving deeper supporter engagement.
• Oversee the development and implementation of supporter journeys across all organisational touch points.
• Ensure a digital-first approach, leading the transformation of digital engagement and mobilisation for the charity.
• Oversee the creation and delivery of insight-led content that ensures consistent messaging and storytelling for a variety of audiences.

The role would best suit:

• An experienced public engagement leader with a demonstrable background in fundraising and/or communications within a complex, multi-channel/multi-audience environment.
• An individual with expertise of leading large, multidisciplinary teams.
• Someone with robust understanding of individual giving, digital optimisation, supporter journeys and brand-led engagement.
• A visionary and strategic leader with the ability to develop high performing teams.

Please get in touch as soon as possible to express an initial interest, the deadline for applications (CV and cover letter) is Thursday 11th September with first stage interviews scheduled to take place on 19th and 22nd September.

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practices that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.