Communications Digital Engagement Lead

Full time Marketing

To lead the implement the Marketing Strategy through the development and delivery of on and offline communications campaigns and initiatives.

Client Details

A non-profit organisation based in Hampshire.

Description

The Communications & Digital Engagement Lead is responsible for:

Developing and leading a strategic approach to communications and digital engagement activity, in collaboration with colleagues across the business.
Drive a programme of corporate communications in line with strategic and corporate planning. To act as a Brand Guardian for reputational management for all corporate and destination brands identifying mechanisms for influencing stakeholders.
Support Marketing through the development of consumer facing content and communications plans as part of multichannel campaigns to support revenue driving opportunities across admissions, promotions, commercial and fundraising activities.
To drive the delivery of a digital engagement strategy that both supports marketing and communication campaign objects but also develops digital platforms as destinations for rich content experiences.

Profile

A successful Communications Digital Engagement Lead will have the following experience:

Managing and improving the brand communications function in a complex organisation including high level management of reputational risk in collaboration with senior stakeholders.

Experience of supporting multi-channel campaigns for diverse audiences with consumer communications activity.

Experience of leading and managing a team and ability to motivate a team when dealing with changing demands and with tight deadlines.

Track record of improving KPI's including brand reputation measurement, audience engagement and reach, and influence and conversion.

Experience of managing and influencing others at all levels, particularly around complex issues.

Job Offer