Job Description
Our client launched in 2009 with a mission to support the growth of digital infrastructure powering our connected world. They do this by bringing together intelligence, data, and industry leaders to help executives make smarter decisions, faster.
About the Role:
As the Head of Event Marketing, you will lead the marketing strategy and campaigns for a global series of flagship events focused on Finance, M&A and Investment in Digital Infrastructure. This is a critical role driving delegate and sponsor marketing to an audience of financial services and digital infrastructure operators - including investment banks, M&A advisory firms, private equity, institutional investors and datacentre, fibre, telecoms, tower and cloud operators.
As Head of Event Marketing, you will be responsible for leading the overall marketing strategy of the events department, and for demonstrating the ROI of marketing activities. You will report up to Senior Leadership with detailed plans for driving growth in both delegate and sponsorship revenues, and develop and implement the events marketing strategy in line with company and departmental vision. You will manage a small team and be responsible for ensuring high quality output on every campaign.
Candidates should have a minimum of 8 years experience of in B2B event marketing, including at least 4 years of team/department leadership.
Key Responsibilities
Strategy Development & Execution
- Build a clearly-defined strategy for delivering growth across events and awards, including (but not limited to):
- Multi-channel audience engagement and acquisition
- Alignment with, and leverage of, subscriptions offering
- Data build and external partner engagement
- Marketing tech and AI
- Execute delivery of the strategy with key success measurements.
Campaign Operations Oversight
- Oversee the end-to-end execution of all event marketing campaigns email, social, digital, and website across multiple concurrent events
- Ensure campaign timelines, workflows, and approvals are executed to deadline, with consistent communication to all stakeholders
- Implement and refine project management systems to track marketing deliverables across teams
Team Management & Coordination
- Directly manage the Marketing Manager and Senior Marketing Executive, assigning priorities, monitoring workloads, and reviewing output quality
- Work closely with the team to implement the strategic campaign vision into executable, measurable plans
- Coordinate with Design, Sales, Content, and Ops teams to align on deadlines and collateral production
Marketing Systems & Data Management
- Own the use and optimisation of HubSpot and Salesforce for campaign automation, segmentation, lead tracking, and reporting
- Maintain high standards of data cleanliness, CRM segmentation, and list hygiene to ensure targeting accuracy
- Support the rollout of marketing automation workflows, event registration processes, and lead nurturing campaigns
- Manage the event app and engagement
Content & Asset Delivery
- Oversee delivery of high-quality marketing assets including emails, landing pages, social graphics, brochures, signage on site, and web pages
- Ensure brand consistency, tone, and accuracy across all content and platforms
- Coordinate the logistics of content approvals and creative asset delivery from internal and freelance contributors
Performance Reporting & Improvements
- Lead post-campaign debriefs, identifying successes, bottlenecks, and areas for improvement
- Implement process improvements across the marketing function to enhance output efficiency and campaign quality
Team Collaboration & Leadership
- Experience of managing, mentoring and recruiting a high-performing team to deliver high-quality campaigns and ensure consistency and excellence in all aspects of event marketing
- Work closely with the wider team (production, sponsorship, delegate sales and operations) as a senior member of the department to collaborate in driving success and growth across all events and projects
Required Experience
- 8+ years experience (including 4+ years at team/department leadership level) in a B2B events business preferably with at least some time spent in relevant industries: finance & investment, telecoms, technology and/or infrastructure
- Strong organisational and leadership skills to recruit and develop the team
- Exceptional event campaign planning, content development, and messaging skills
- Able to build and improve event marketing processes and internal guides
- Strong experience with designing and maintaining event websites, brochures and other digital marketing assets
- Familiarity with CRM platforms (e.g. HubSpot, Salesforce), CMS, other event tech including apps, and relevant AI tools
