Job Description:
This is an exciting opportunity for a strategic, experienced and data driven CRM Manager to join the Projects, Data and Insight team at Heart Research UK and oversee the development, implementation, and optimisation of our Customer Relationship Management activities.
In this new role, you will play a pivotal part in developing the charity s approach to CRM and database engagement. You will be responsible for segmenting audiences, automating communication flows, and driving supporter and non-supporter engagement, retention, and lifetime value.
Key Responsibilities:
- CRM Strategy & Execution: Develop and execute CRM strategies to improve supporter and non-supporter engagement, conversion, retention, and loyalty.
- Platform Management: Alongside the Director of Data, oversee the management and development of the systems which collect and process data, including the CRM database (Beacon) and other fundraising platforms
- Customer Segmentation: Work closely with the Data Analyst to develop an understanding of supporter behaviours to create effective segmentation strategies for targeted marketing and fundraising efforts.
- Campaign Management: Plan, launch, and optimise communication campaigns. Ensure consistent messaging and personalisation.
- Automation: Build and manage automated workflows to onboard new supporters and beneficiaries and deepen and broaden their engagement with the charity.
- Data Analysis & Reporting: Monitor CRM performance and KPIs; deliver actionable insights and recommendations to stakeholders.
- Collaboration: Work closely with Marketing, Fundraising, Health Promotion and Education and Research teams to propose and deliver cohesive journeys and experiences.
- Compliance: Ensure CRM practices comply with data privacy regulations