Performance Marketing Executive

Performance Marketing Executive

• Salary: £29,146 - £33,748 per annum
• Contractual hours: 37.5
• Basis: Permanent, Full time
• Location: Cambridge, Hybrid (2 days per week in the office)

We are seeking an experienced and motivated Performance Marketing Executive to join our team. This role is responsible for the day-to-day management and optimisation of paid search and social media campaigns, ensuring that marketing strategies are delivered effectively to drive engagement, lead generation, and conversions.

Key Responsibilities

• Develop a strong understanding of products, competitors, industry trends, and marketing objectives.
• Create, manage, and optimise PPC campaigns in line with business goals.
• Design and deliver paid social media campaigns across platforms such as Facebook, Instagram, Twitter, and YouTube.
• Use data and analytics tools to gain insights into user behaviour and campaign performance.
• Build and manage lead nurturing campaigns (e.g., email, SMS) to support conversion and lead quality.
• Monitor and report on campaign performance against agreed KPIs, including traffic, conversions, and ROI.
• Collaborate with Sales teams to gather feedback on lead quality and refine campaign strategies.
• Manage advertising budgets to ensure spend is aligned with strategy.
• Produce accurate weekly campaign performance reports.
• Stay current with digital marketing developments, tools, and trends.
• Contribute to a professional, collaborative, and respectful working environment in line with company values.

Candidate Profile

• Degree in Marketing (or equivalent experience)
• 2+ years PPC experience (Google Certified or equivalent)
• Strong knowledge of Google Ads & social media advertising
• Confident with analytics tools and Microsoft Excel
• Organised, detail-oriented, and data-driven
• Excellent communication skills, both written and verbal.

Why Join Us?

This is an exciting opportunity to take ownership of PPC and paid social activity within a dynamic team. You will play a vital role in delivering impactful digital campaigns that support the growth and success of the business.

Performance Marketing Executive

Closing Date: 18/09/2025