Regional Sales Manager - South Location: South England
Salary: Up to £60,000
OTE: + 25,000
Our client, a global leader in technical fire protection solutions, is seeking to recruit a
Regional Sales Manager to join their UK Sales team. With over 25 locations in 15 countries and a reputation for innovation, quality, and precision, they develop and implement integrated fire protection systems across diverse industries.
This field-based role covers the South region of the UK and reports directly to the Managing Director.
Qualifications & Experience - Proven track record in sales or senior sales roles, ideally within technical or solution-based industries.
- Demonstrated success in new customer acquisition and account development.
- Experience engaging with consultants, specifiers, or influencers in a B2B environment.
- Strong presentation skills, with the ability to deliver CPD sessions and similar educational content to professional audiences.
- Commercial acumen with the ability to produce accurate and compelling solutions.
- Familiarity with tendering processes and contractual frameworks.
- Comfortable working independently and managing a sales territory without direct reports.
Key Soft Skills - Relationship Building: Able to establish trust and rapport with customers, consultants, and internal stakeholders.
- Communication: Clear, confident, and persuasive communicator, both in writing and in person.
- Presentation Skills: Comfortable delivering engaging and informative presentations to technical and non-technical audiences.
- Initiative & Drive: Self-motivated, proactive, and goal-oriented with a strong sense of ownership.
- Adaptability: Able to tailor approach to different customer types, sectors, and project requirements.
- Problem Solving: Analytical thinker who can identify customer needs and propose effective solutions.
- Time Management: Strong organisational skills with the ability to prioritise and manage multiple opportunities simultaneously.
- Collaboration: Works well with cross-functional teams and contributes positively to company culture and objectives.
Core Focus Areas - New Business Development: Proactively identify and secure new customers across the South region.
- Account Growth: Strengthen and expand relationships with existing customers to increase share of wallet.
- Consultant Engagement: Build and maintain strong relationships with consultants through regular visits and technical discussions.
- CPD Presentations: Deliver high-quality CPD presentations to consultants and industry professionals, positioning the company as a thought leader.
General Requirements - Excellent communication, presentation, and negotiation skills.
- Ability to represent the company professionally at all levels.
- Strong understanding of tendering and contractual processes.
- Self-motivated and results-driven, with no direct people management responsibilities.
Objectives of the Role - Develop and execute a dynamic sales strategy for the South region.
- Achieve targeted order intake and margin performance.
- Build high-level relationships within target accounts and sectors.
- Contribute to the overall success of the South West Region's sales targets.
Key Performance Indicators (KPIs) - Activity levels vs. targets.
- Number and quality of new customer acquisitions.
- Growth in revenue and margin from existing accounts.
- Frequency and impact of consultant visits.
- Number and quality of CPD presentations delivered.
- Quotation and order conversion rates.
Key Responsibilities - Identify and pursue new business opportunities.
- Develop existing customer relationships to drive growth and retention.
- Maintain and convert a robust quotation portfolio.
- Analyse competitor pricing and activity to improve sales strategy, conversion rates and profitability.
- Organise and lead monthly sales reviews and meetings.
- Attend and contribute to national sales meetings.
- Provide accurate order forecasts and KPIs on schedule.
- Actively contribute to broader company initiatives and goals.
Application If this sounds like a role for you, please apply bellow, or email
Jack at
(url removed)