Sales Lead (Central Government Focus)

Role Overview:

We are seeking a highly motivated and experienced UK Sales Lead to drive growth of our platform in the Central Government sector. The ideal candidate will have a strong track record of selling into UK Government departments, understanding of procurement cycles, tender processes, and ability to manage and expand relationships with senior stakeholder contacts. You will lead sales strategy, build pipeline, close deals, and become a subject-matter ambassador for the company's in the UK government space.

Key Responsibilities:

• Develop and execute UK sales strategy for Central Government, aligning with company goals and revenue targets.
• Identify, pursue and close contracts with central government departments and agencies, including but not limited to Ministry of Defence, Home Office, Cabinet Office, etc.
• Manage the full sales cycle: prospecting, qualifying, solution design/proposal, negotiation, closing.
• Build and maintain relationships with senior decision-makers in government (procurement leads, category managers, department heads).
• Work closely with the company's product, marketing, and customer success teams to ensure our offering meets government requirements, and to shape features, positioning, and messaging accordingly.
• Conduct workshops/demos tailored to government needs, to showcase how the company's can support bid strategy, spend analysis, supplier benchmarking, foreseeing procurement trends.
• Track and report on sales metrics (pipeline, forecast, actuals), and continuously refine tactics based on market feedback.
• Stay up-to-date with UK government procurement policy, tendering regulations, frameworks, and buyer behaviour.

Essential Experience & Skills:

• Proven experience selling into UK Central Government: You must understand how UK government procurement works, frameworks, tendering rules, procurement cycles.
• Strong track record of achieving revenue targets in complex, long sales cycles.
• Excellent stakeholder management skills; comfortable engaging senior public sector leaders.
• Strong commercial and negotiation skills; experience with proposal development and government contracts.
• Ability to translate data-driven value propositions into compelling pitches suited to government priorities.
• Good understanding of market intelligence, analytics, or SaaS tools is highly advantageous.
• Self-starter: ability to work independently, structure your own work, and adapt to changes in policy, budget, or priorities.
• Excellent communication skills (written and verbal), comfortable with presentations, workshops and reports.

Desirable (but not essential):

• Previous experience in tech, data intelligence, or procurement-intelligence products.
• Knowledge of UK government digital transformation initiatives, AI, data transparency programmes.
• Existing network or contacts within UK central government procurement/supply chain departments.
• Understanding of the regulatory environment around public sector data, privacy, security.

What We Offer:

• Opportunity to play a key role in growing an innovative data intelligence company in the public sector space.
• Competitive salary + performance incentive/commission.
• Flexible/hybrid working.
• Career growth potential: ability to scale a team over time.
• Exposure to senior leaders, cross-functional working, and influence over product development and positioning.

People Source Consulting Ltd is acting as an Employment Agency in relation to this vacancy. People Source specialise in technology recruitment across niche markets including Information Technology, Digital TV, Digital Marketing, Project and Programme Management, SAP, Digital and Consumer Electronics, Air Traffic Management, Management Consultancy, Business Intelligence, Manufacturing, Telecoms, Public Sector, Healthcare, Finance and Oil & Gas.