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Marketing Manager
ABL
Job Title: Marketing Manager - Talent & Employer Brand Strategy Location: Central London (5 days per week in-office) Contract: 5 months (Daily rate: 368 - 409) Start Date: ASAP We're looking for a strategic and innovative Marketing Manager to join a global employer brand and communications team. This is a fantastic opportunity to lead large-scale, insight-driven talent attraction strategies across Europe, MENA, and APAC. You'll be responsible for shaping how a world-class organisation presents itself to future talent, developing compelling messaging, campaigns, and content that resonates globally. Working in a highly collaborative environment, you'll bring together internal research, stakeholder input, and data analysis to drive engagement, brand visibility, and hiring success. Key Responsibilities: Lead the development and execution of global talent attraction and employer brand strategies. Translate market research, stakeholder insights, and data into actionable communication plans. Collaborate with internal teams across Recruitment, Marketing, PR, HR, and Leadership to align campaigns with business goals. Craft audience personas and tailor messaging to candidate motivations across job families and regions. Develop and scale the company's Talent Value Proposition (TVP), ensuring messaging consistency across all touchpoints. Create and manage targeted attraction campaigns across multiple platforms - web, social media, events, and digital content. Recommend innovative marketing channels and creative strategies to reach diverse talent pools. Promote employee advocacy programmes and support internal culture initiatives. Drive experimentation through structured A/B testing and campaign analytics. Present key metrics and campaign performance insights to senior stakeholders. Ideal Candidate Will Have: Strong experience building and executing complex marketing strategies, ideally in global or large-matrix organisations. 5+ years in marketing, with specific experience in audience segmentation and campaign testing. Expertise in employer branding or talent attraction strategies. Proven ability to use data and audience insights to drive campaign decisions and improvements. Excellent stakeholder management, with experience presenting to senior leadership. A track record of delivering cross-functional marketing programmes with multiple stakeholders. Experience using tools like Excel and Tableau to interpret data and produce reports. Familiarity with integrated lead-generation tactics: events, webinars, email campaigns, and CRM alignment. A passion for innovation, creative storytelling, and purpose-driven brand messaging. Preferred Background: 5+ years in marketing, with specific experience in audience segmentation and campaign testing. Experience influencing EVP/TVP messaging across international markets. A collaborative mindset with a strong sense of ownership, initiative, and adaptability. Deep interest in workplace culture, internal communications, and employee engagement. Why Apply? This is an excellent opportunity to work at the intersection of strategy, creativity, and impact, supporting the growth of a global business by attracting the right people at the right time. You'll be part of a forward-thinking, insight-led team with the freedom to bring new ideas to the table and see them through to delivery. European travel may be required.
Sep 02, 2025
Seasonal
Job Title: Marketing Manager - Talent & Employer Brand Strategy Location: Central London (5 days per week in-office) Contract: 5 months (Daily rate: 368 - 409) Start Date: ASAP We're looking for a strategic and innovative Marketing Manager to join a global employer brand and communications team. This is a fantastic opportunity to lead large-scale, insight-driven talent attraction strategies across Europe, MENA, and APAC. You'll be responsible for shaping how a world-class organisation presents itself to future talent, developing compelling messaging, campaigns, and content that resonates globally. Working in a highly collaborative environment, you'll bring together internal research, stakeholder input, and data analysis to drive engagement, brand visibility, and hiring success. Key Responsibilities: Lead the development and execution of global talent attraction and employer brand strategies. Translate market research, stakeholder insights, and data into actionable communication plans. Collaborate with internal teams across Recruitment, Marketing, PR, HR, and Leadership to align campaigns with business goals. Craft audience personas and tailor messaging to candidate motivations across job families and regions. Develop and scale the company's Talent Value Proposition (TVP), ensuring messaging consistency across all touchpoints. Create and manage targeted attraction campaigns across multiple platforms - web, social media, events, and digital content. Recommend innovative marketing channels and creative strategies to reach diverse talent pools. Promote employee advocacy programmes and support internal culture initiatives. Drive experimentation through structured A/B testing and campaign analytics. Present key metrics and campaign performance insights to senior stakeholders. Ideal Candidate Will Have: Strong experience building and executing complex marketing strategies, ideally in global or large-matrix organisations. 5+ years in marketing, with specific experience in audience segmentation and campaign testing. Expertise in employer branding or talent attraction strategies. Proven ability to use data and audience insights to drive campaign decisions and improvements. Excellent stakeholder management, with experience presenting to senior leadership. A track record of delivering cross-functional marketing programmes with multiple stakeholders. Experience using tools like Excel and Tableau to interpret data and produce reports. Familiarity with integrated lead-generation tactics: events, webinars, email campaigns, and CRM alignment. A passion for innovation, creative storytelling, and purpose-driven brand messaging. Preferred Background: 5+ years in marketing, with specific experience in audience segmentation and campaign testing. Experience influencing EVP/TVP messaging across international markets. A collaborative mindset with a strong sense of ownership, initiative, and adaptability. Deep interest in workplace culture, internal communications, and employee engagement. Why Apply? This is an excellent opportunity to work at the intersection of strategy, creativity, and impact, supporting the growth of a global business by attracting the right people at the right time. You'll be part of a forward-thinking, insight-led team with the freedom to bring new ideas to the table and see them through to delivery. European travel may be required.
Manpower UK Ltd
Global Brand Manager
Manpower UK Ltd City, London
Manpower are currently seeking an interim Global Brand Manager, to work with our global FMCG client Unilever, renowned for brands such as Dove, Sure, Persil, and Simple, to become an integral part of their fast-paced FMCG environment. The position is based at Blackfriars on London's Victoria Embankment, just a short walk from Blackfriars tube. This is a full-time temporary until end May 2026, requiring 37.5 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to 73,000 per annum, pro rata, depending upon experience. The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements. JOB PURPOSE: In this role you will be leading our social and content strategies across our Dove global owned channels with a core focus on Instagram and TikTok as part of the wider channel mix. This is a dynamic role working with a wide network of stakeholders and a primary content agency to drive our brand equity, desirability and purpose through industry-leading communication. We're looking for someone who's full of energy and can take complete ownership for developing and shaping our strategy and keep moving the needle across our global owned channels whist driving consistency and excellence across local and regional owned channels. You'll need to consider the wider social landscape and best practices, whilst ensuring we are listening to the needs from across the business. During this last year, Dove has gone through a thorough revamp of its identity, aligned to the vision to make every piece of the marketing mix a truly desirable representation of the brand that celebrates the full potential of its distinctiveness and purpose. Ensuring this elevation translates across our social touchpoints as we expand our owned channels globally will be a key deliverable for this role. You'll work directly with the rest of Dove Masterbrand team and be regularly exposed to the Global Dove Masterbrand VP, as well as liaising with senior leadership and teams across Dove global markets. You will work with the Head of Strategy and Comms to achieve success. As we move the social strategy into execution, we will be looking at recruiting a junior brand manager resource to support this role. RESPONSIBILITIES: Developing, championing and safeguarding Dove Global content strategies Drive the Dove Global social strategy and ensure it comes to life in the most effective way with industry-leading Dove social channels, with content that engages with quality and consistency Globally The role is primarily focussed on all Dove owned social channels (mainly Instagram and TikTok) with oversight of all other regional/local channels Working with stakeholders on key strategic social projects that will help further the Dove business and our goal to be a brand who is present in action and culture Advance and day-to-day planning of Global owned social content and guidance and oversight of market content planning Managing content creation via our agencies and leading approvals of key content that cuts through on social (primarily Instagram and TikTok) Working to execute digital content for a wide variety of campaigns including largescale Global campaigns. An obsession with analytics and test and learn with the flexibility to pivot with the learnings Being a guardian of our digital visual identity and tone of voice Inspire the Masterbrand team bringing outside in, either yourself or collaborating with agencies and collaborators. You bring trends and ideas in culture, that can be great nuggets for the brand to leverage. ABOUT YOU Experience of working in a Social first mindset: You live and breathe social content with a number of years' experience under your belt. You will understand in-depth how Instagram and TikTok in particular work, in addition to all other social channels, with an instinct for how differently content resonates on each and you'll know how to use the analysis to your advantage. You have good experience on working with big brands with a global reach and working with different markets and stakeholders. Experience of launching complex, global initiatives. You are capable of orchestrating across teams and external partners to deliver on time, in full, initiatives in market. You have the drive to make things happen, flag roadblocks, manage stakeholders, convince and influence to get things done. You're a highly organised project manager, able to prioritise a multitude of workstreams and thrive in a fast-paced idea-rich environment. Experience in working with Global Creative agencies: you have worked and partnered with social content and design agencies before, worked with creatives on giving sharp, actionable, and inspiring feedback, including managing extensive production shoots. You can build relationships and trust, balancing the executional requirements of the brand, with the ability to let the creative process flow successfully. The ability to understand culture and "be in culture": as our world moves so fast, so does culture, and it is the same for how our owned channels reflect the continuous evolution of our product and purpose work. We expect you to have energy and enthusiasm in wanting to deep dive into this as a part of your daily job
Sep 01, 2025
Seasonal
Manpower are currently seeking an interim Global Brand Manager, to work with our global FMCG client Unilever, renowned for brands such as Dove, Sure, Persil, and Simple, to become an integral part of their fast-paced FMCG environment. The position is based at Blackfriars on London's Victoria Embankment, just a short walk from Blackfriars tube. This is a full-time temporary until end May 2026, requiring 37.5 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to 73,000 per annum, pro rata, depending upon experience. The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements. JOB PURPOSE: In this role you will be leading our social and content strategies across our Dove global owned channels with a core focus on Instagram and TikTok as part of the wider channel mix. This is a dynamic role working with a wide network of stakeholders and a primary content agency to drive our brand equity, desirability and purpose through industry-leading communication. We're looking for someone who's full of energy and can take complete ownership for developing and shaping our strategy and keep moving the needle across our global owned channels whist driving consistency and excellence across local and regional owned channels. You'll need to consider the wider social landscape and best practices, whilst ensuring we are listening to the needs from across the business. During this last year, Dove has gone through a thorough revamp of its identity, aligned to the vision to make every piece of the marketing mix a truly desirable representation of the brand that celebrates the full potential of its distinctiveness and purpose. Ensuring this elevation translates across our social touchpoints as we expand our owned channels globally will be a key deliverable for this role. You'll work directly with the rest of Dove Masterbrand team and be regularly exposed to the Global Dove Masterbrand VP, as well as liaising with senior leadership and teams across Dove global markets. You will work with the Head of Strategy and Comms to achieve success. As we move the social strategy into execution, we will be looking at recruiting a junior brand manager resource to support this role. RESPONSIBILITIES: Developing, championing and safeguarding Dove Global content strategies Drive the Dove Global social strategy and ensure it comes to life in the most effective way with industry-leading Dove social channels, with content that engages with quality and consistency Globally The role is primarily focussed on all Dove owned social channels (mainly Instagram and TikTok) with oversight of all other regional/local channels Working with stakeholders on key strategic social projects that will help further the Dove business and our goal to be a brand who is present in action and culture Advance and day-to-day planning of Global owned social content and guidance and oversight of market content planning Managing content creation via our agencies and leading approvals of key content that cuts through on social (primarily Instagram and TikTok) Working to execute digital content for a wide variety of campaigns including largescale Global campaigns. An obsession with analytics and test and learn with the flexibility to pivot with the learnings Being a guardian of our digital visual identity and tone of voice Inspire the Masterbrand team bringing outside in, either yourself or collaborating with agencies and collaborators. You bring trends and ideas in culture, that can be great nuggets for the brand to leverage. ABOUT YOU Experience of working in a Social first mindset: You live and breathe social content with a number of years' experience under your belt. You will understand in-depth how Instagram and TikTok in particular work, in addition to all other social channels, with an instinct for how differently content resonates on each and you'll know how to use the analysis to your advantage. You have good experience on working with big brands with a global reach and working with different markets and stakeholders. Experience of launching complex, global initiatives. You are capable of orchestrating across teams and external partners to deliver on time, in full, initiatives in market. You have the drive to make things happen, flag roadblocks, manage stakeholders, convince and influence to get things done. You're a highly organised project manager, able to prioritise a multitude of workstreams and thrive in a fast-paced idea-rich environment. Experience in working with Global Creative agencies: you have worked and partnered with social content and design agencies before, worked with creatives on giving sharp, actionable, and inspiring feedback, including managing extensive production shoots. You can build relationships and trust, balancing the executional requirements of the brand, with the ability to let the creative process flow successfully. The ability to understand culture and "be in culture": as our world moves so fast, so does culture, and it is the same for how our owned channels reflect the continuous evolution of our product and purpose work. We expect you to have energy and enthusiasm in wanting to deep dive into this as a part of your daily job

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