Job Description
We have a fantastic opportunity for 3 experienced marketing professionals to join our Customer Division.
You will help focus the organisation on its customers, using strong customer propositions to prioritise service experience improvement, leading to enhancements in time-to-value for both customers and HM Land Registry (HMLR) through accelerating adoption of segmented propositions and services to customers.
You will be involved in developing B2B value propositions, including message testing, new service launch and lifecycle management.
You will bring strategic marketing; proposition and portfolio management expertise to the organisation embedding an understanding of customer behaviour, business dynamics and marketing best practice.
*Job Description*
You will play a key role in marketing planning, working with various stakeholders to drive the creation and execution of the strategic marketing plan to meet business targets, providing management updates and horizon scanning to identify external trends in service delivery, customer expectations and communication and their impact on customer audiences. You will provide advocacy for customer focus and embrace continuous improvement to identify enhancements to the marketing strategy.
You will understand the full marketing mix to support the planning, management and delivery of B2B customer campaigns and Go to Market plans for a range of business priorities, working with relevant colleagues to oversee multi-channel campaign design, and monitor and report results.
You will help identify and enable opportunities for targeted, segment based activity, and develop and deepen excellent working relationships with internal and external specialist teams across communications, product, legal, policy, operations, account management and customer insight.
*Responsibilities*
To be successful in this role, you will have experience in a similar role in a similar sized complex and culturally changing organisation.
You will have demonstrable experience in developing B2B value propositions. You will be adept at capturing customer insights and communicating key findings and have an appreciation of the technical aspects of product / service development, with proficiency in portfolio management and architecture.
You will be experienced in all aspects of campaign execution, with a key focus on designing integrated marketing campaigns collaboratively using the full marketing mix including digital channels with proven results.
You will be an advocate for the customer at all times with excellent inter-personal skills and the ability to influence and build relationships with colleagues across the organisation (including at senior level) to take the customer into account. You will show experience of working in cross-functional teams to achieve results.
You will have proven experience of working at pace, and the ability to innovate and introduce new processes within a team.
Where an individual taking up the responsibility will be based in Swansea Office, the ability to speak Welsh is desirable.
For more information please see the attached Candidate Pack.
*Behaviours*
We'll assess you against these behaviours during the selection process:
* Seeing the Big Picture
* Changing and Improving
* Leadership
* Communicating and Influencing
* Working Together
* Managing a Quality Service
*Technical skills*
We'll assess you against these technical skills during the selection process:
* CIM Level 6 Diploma and CIM membership, or equivalent; or IDM Level 6 Diploma and IDM membership, or equivalent
*Benefits*
A great place to work
HM Land Registry is a vibrant place to work with sport and social events and a variety of clubs. We offer flexible working to help you achieve a work-life balance that works for you and us.
Where difference is celebrated
We're committed to fairness and equality for all, so you feel valued for who you are and what you do. Diversity fuels our innovation. Our shared values help us work together, to benefit the communities we serve.
Our employee diversity networks support our culture of inclusion and contribute to our diversity action plan.
HMLR offers very competitive terms, conditions and benefits. We provide excellent opportunities for career progression, training and development. You will have access to Civil Service pension and benefits arrangements and generous leave allowances, as well as flexible working - exactly what you would expect from a progressive employer.
Please click here for further information on our rewards package:
#what-hm-land-registry-can-offer-you
*Things you need to know*
*Security*
Successful candidates must pass a disclosure and barring security check.
People working with government assets must complete basic personnel security standard checks.
*Selection process details*
This vacancy is using Success Profiles, and will assess your Behaviours, Strengths, Experience and Technical skills.
Please copy and paste your CV onto the online application form, detailing your qualifications and work history.
You will then be asked to complete a 250 word technical box which should be used to demonstrate how you meet the essential technical criteria as follows:
Please confirm whether you hold a CIM Level 6 Diploma and CIM Membership, or IDM Level 6 Diploma and IDM membership, or equivalent.
Please also detail how you have used this to support you in your role.
The Statement of Suitability section in no more than 1000 words should be used to outline your skills and experience for the role and provide details of how you meet the essential experience criteria listed in the Candidate Pack.
In the event of a high volume of applications, the panel may sift on your CV using the lead criteria - Experience of a similar role in a similar sized complex and culturally changing organisation.
The sift will take place shortly after the closing date. If successful at shortlisting stage, you will be invited to attend a virtual, blended interview and a pre-prepared presentation.
The blended interview will test the experience and behaviours listed in the Candidate Pack, as well as the strengths associated with the role. We want to hear your first, unrehearsed, natural response to strength questions, and so we don't advertise which strengths are being tested.
HMLR is accredited to the Disability Confidence Scheme, which denotes organisations which have a positive attitude towards disabled people. Disabled applicants who meet the minimum essential criteria at the shortlisting stage are guaranteed an invitation to interview.
If any candidate requires the panel to consider a reasonable adjustment or there is anything else they would like the panel to take into consideration they are asked to notify us of this at application stage where possible or during the process as soon as it becomes a requirement.
Please review your application form before clicking 'submit' - once you have submitted, you will not be able to amend your application. Ensure your application form is received by the closing date for receipt of applications - this is 11:55pm on the advertised date.
If you would like further information about the use of your personal data, please click on the link below:
Job Applicant Personal Information
Feedback will only be provided if you attend an interview or assessment.
*Nationality requirements*
This job is broadly open to the following groups:
* UK nationals
* nationals of Commonwealth countries who have the right to work in the UK
* nationals of the Republic of Ireland
* nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS)
* relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
* relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
* certain family members of the relevant EU, EEA, Swiss or Turkish nationals
Further information on nationality requirements
*Working for the Civil Service*
The Civil Service Code sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
Job Types: Full-time, Permanent
Salary: £38,552.00 per year
Benefits:
* Flexible schedule
* Work from home
Schedule:
* Monday to Friday
You will help focus the organisation on its customers, using strong customer propositions to prioritise service experience improvement, leading to enhancements in time-to-value for both customers and HM Land Registry (HMLR) through accelerating adoption of segmented propositions and services to customers.
You will be involved in developing B2B value propositions, including message testing, new service launch and lifecycle management.
You will bring strategic marketing; proposition and portfolio management expertise to the organisation embedding an understanding of customer behaviour, business dynamics and marketing best practice.
*Job Description*
You will play a key role in marketing planning, working with various stakeholders to drive the creation and execution of the strategic marketing plan to meet business targets, providing management updates and horizon scanning to identify external trends in service delivery, customer expectations and communication and their impact on customer audiences. You will provide advocacy for customer focus and embrace continuous improvement to identify enhancements to the marketing strategy.
You will understand the full marketing mix to support the planning, management and delivery of B2B customer campaigns and Go to Market plans for a range of business priorities, working with relevant colleagues to oversee multi-channel campaign design, and monitor and report results.
You will help identify and enable opportunities for targeted, segment based activity, and develop and deepen excellent working relationships with internal and external specialist teams across communications, product, legal, policy, operations, account management and customer insight.
*Responsibilities*
To be successful in this role, you will have experience in a similar role in a similar sized complex and culturally changing organisation.
You will have demonstrable experience in developing B2B value propositions. You will be adept at capturing customer insights and communicating key findings and have an appreciation of the technical aspects of product / service development, with proficiency in portfolio management and architecture.
You will be experienced in all aspects of campaign execution, with a key focus on designing integrated marketing campaigns collaboratively using the full marketing mix including digital channels with proven results.
You will be an advocate for the customer at all times with excellent inter-personal skills and the ability to influence and build relationships with colleagues across the organisation (including at senior level) to take the customer into account. You will show experience of working in cross-functional teams to achieve results.
You will have proven experience of working at pace, and the ability to innovate and introduce new processes within a team.
Where an individual taking up the responsibility will be based in Swansea Office, the ability to speak Welsh is desirable.
For more information please see the attached Candidate Pack.
*Behaviours*
We'll assess you against these behaviours during the selection process:
* Seeing the Big Picture
* Changing and Improving
* Leadership
* Communicating and Influencing
* Working Together
* Managing a Quality Service
*Technical skills*
We'll assess you against these technical skills during the selection process:
* CIM Level 6 Diploma and CIM membership, or equivalent; or IDM Level 6 Diploma and IDM membership, or equivalent
*Benefits*
A great place to work
HM Land Registry is a vibrant place to work with sport and social events and a variety of clubs. We offer flexible working to help you achieve a work-life balance that works for you and us.
Where difference is celebrated
We're committed to fairness and equality for all, so you feel valued for who you are and what you do. Diversity fuels our innovation. Our shared values help us work together, to benefit the communities we serve.
Our employee diversity networks support our culture of inclusion and contribute to our diversity action plan.
HMLR offers very competitive terms, conditions and benefits. We provide excellent opportunities for career progression, training and development. You will have access to Civil Service pension and benefits arrangements and generous leave allowances, as well as flexible working - exactly what you would expect from a progressive employer.
Please click here for further information on our rewards package:
#what-hm-land-registry-can-offer-you
*Things you need to know*
*Security*
Successful candidates must pass a disclosure and barring security check.
People working with government assets must complete basic personnel security standard checks.
*Selection process details*
This vacancy is using Success Profiles, and will assess your Behaviours, Strengths, Experience and Technical skills.
Please copy and paste your CV onto the online application form, detailing your qualifications and work history.
You will then be asked to complete a 250 word technical box which should be used to demonstrate how you meet the essential technical criteria as follows:
Please confirm whether you hold a CIM Level 6 Diploma and CIM Membership, or IDM Level 6 Diploma and IDM membership, or equivalent.
Please also detail how you have used this to support you in your role.
The Statement of Suitability section in no more than 1000 words should be used to outline your skills and experience for the role and provide details of how you meet the essential experience criteria listed in the Candidate Pack.
In the event of a high volume of applications, the panel may sift on your CV using the lead criteria - Experience of a similar role in a similar sized complex and culturally changing organisation.
The sift will take place shortly after the closing date. If successful at shortlisting stage, you will be invited to attend a virtual, blended interview and a pre-prepared presentation.
The blended interview will test the experience and behaviours listed in the Candidate Pack, as well as the strengths associated with the role. We want to hear your first, unrehearsed, natural response to strength questions, and so we don't advertise which strengths are being tested.
HMLR is accredited to the Disability Confidence Scheme, which denotes organisations which have a positive attitude towards disabled people. Disabled applicants who meet the minimum essential criteria at the shortlisting stage are guaranteed an invitation to interview.
If any candidate requires the panel to consider a reasonable adjustment or there is anything else they would like the panel to take into consideration they are asked to notify us of this at application stage where possible or during the process as soon as it becomes a requirement.
Please review your application form before clicking 'submit' - once you have submitted, you will not be able to amend your application. Ensure your application form is received by the closing date for receipt of applications - this is 11:55pm on the advertised date.
If you would like further information about the use of your personal data, please click on the link below:
Job Applicant Personal Information
Feedback will only be provided if you attend an interview or assessment.
*Nationality requirements*
This job is broadly open to the following groups:
* UK nationals
* nationals of Commonwealth countries who have the right to work in the UK
* nationals of the Republic of Ireland
* nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS)
* relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
* relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
* certain family members of the relevant EU, EEA, Swiss or Turkish nationals
Further information on nationality requirements
*Working for the Civil Service*
The Civil Service Code sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
Job Types: Full-time, Permanent
Salary: £38,552.00 per year
Benefits:
* Flexible schedule
* Work from home
Schedule:
* Monday to Friday
About HM Land Registry